You will see information from Michael Porter's book Competitive Advantage and the works of Philip Kotler all at one place. Factors such as market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends are also addressed. Concepts addressed include 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it.